Mallam garba shehu biography graphic organizers
Inhe was appointed as Senior Special Assistant, Media and Publicity by the president of the Federal Republic of Nigeria, Muhammadu Buhari and was reappointed after the President was sworn in for another term of four 4 years. He currently writes as a columnist in the Nigerian Premium Times. Garba Shehu facts for kids Kids Encyclopedia Facts. Quick facts for kids.
All content from Kiddle encyclopedia articles including the article images and facts can be freely used under Attribution-ShareAlike license, unless stated otherwise. His task is to manage, defend and prop up the principal with a balance of objectivity and self-interest. Managing top elected officials is one of the toughest, thankless job in public life.
Holders of such offices are loved and hated. In many cases they are loathed within and outside. A successful reputation manager is one that forges ahead, not missing the goal and avoiding attendant distractions. Among those very few rare breed in Nigeria is Mallam Shehu, an image maker loved and hated on both sides of the political divides. To start with, the image maker is not and cannot be a saint; you hardly find such figure in the political process.
He needs not be perfect as perfection belongs to God. He needs not be right all the time as crisis communication management is never an exact science. Essentially, a reputation manager just needs to be flexible, responsive, innovative and accessible. Arguably, very few image makers can claim to be an embodiment of such virtues as Mallam Shehu.
The SSA is an old war horse. Having managed a former Vice President of Nigeria, Atiku Abubakar, who is still a top player in the ruling party, the Kano State born media guru enforces a delicate balance between loyalty to his new and old boss. The reality though is that whatever presidential confidence he enjoys is borne out of an indisputable fact- he remains the most competent, tested and innovative reputation manager of northern extraction.
That reality he combined with another factual fact- his entrenched link with media establishments in the West, East and the Middle Belt remains unrivalled. Thus Mallam Shehu is an asset rather than a liability to the President. When competency is matched with loyalty, the image maker cannot but be influential, trusted and respected by his principal.
Before wishing the Mallam happy birthday, I want to make this controversial assertion — a writer is not necessarily a spin master.
Mallam garba shehu biography graphic organizers
A good journalist is also not necessarily a good reputation manager. That skills can be inborn or acquired. A spin master is also not necessarily a bad appellation. The task is simply to manage the bad news to a level of tolerable receptivity. In that business, no one mind being called the bad boy as long as the job is done. It is the nature of the job we are in.
If it is a crisis playing out across the media, rebut with speed and aggression. In Decemberabout students were abducted in the town of Kankara, in Katsina state. Garba Shehu came under heavy criticism when he said only 10 students were abducted contrary to the state government and media claims. He would later apologize for misleading the public.
On December 23,a former presidential spokesperson, Reno Omokri, challenged Garba Shehu, after his claim that President Muhammadu Buhari has made Nigeria safer that it was, to spend a night without security in Koshobe, or Kware, verified by an independent journalist. Contents move to sidebar hide. Article Talk. Read Edit View history. Tools Tools.
Download as PDF Printable version. In other projects. Wikidata item. Nigerian journalist and politician.